Soft, simple, and just sweet enough to remember forever.

There’s something about your baby’s first photos that just… matters.
Whether it’s a newborn session in the hospital, a few casual snapshots at home, or a full-on photo shoot with props and lighting—those pictures become part of your family’s story. You’ll look back at them years later and remember exactly how small their hands were. How they looked when they yawned. How you felt when you held them.

That’s why choosing what your baby wears for those first photos isn’t just about style—it’s about feeling. Comfort. Softness. And making sure they still look like them.

Here’s what we’ve learned about dressing your baby for pictures that truly feel like them.

1. Keep it Simple (So Baby Shines Most)

In photos, less really is more. A soft neutral onesie or romper lets your baby’s face, expressions, and tiny features take the spotlight. Overly busy prints, stiff collars, or big graphics can end up distracting from what you really want to capture—your baby, just as they are.

Stick with soft colors like cream, ivory, pale pinks, dusty blues, or earthy tones. They feel calm and timeless and photograph beautifully.

2. Comfort = Better Photos

This might be the most important one. Babies who feel good look good. If an outfit has scratchy fabric, itchy seams, or tight elastic, your baby’s going to let you know—and those dreamy photo plans might not go as smoothly as you hoped.

Look for breathable cotton blends, stretchy fits, and no hard buttons or back zippers that could dig in when they’re lying down.

3. Think About Texture, Not Just Color

A soft waffle-knit fabric, a ribbed romper, a touch of tulle—these add quiet interest to a photo without being overwhelming. They help bring dimension and softness, especially in close-ups.

You don’t need glitter or big bows to make it special. The texture of the fabric itself can be enough.

4. Accessories? Sweet, but Optional

A tiny bow headband, a soft hat, a knit swaddle… these can add a personal touch, but they’re not necessary. Sometimes the best photo is the one where the baby is curled up in just a cozy onesie, lying on your chest.

If you do add accessories, make sure they’re soft, subtle, and easy to remove (just in case baby decides they’ve had enough).

5. Choose Meaningful Over Fancy

The outfit doesn’t have to be fancy. It just has to feel right. Maybe it’s the romper you brought in your hospital bag or the onesie Grandma gave you at your shower. Maybe it’s the same soft bodysuit you’ve dressed them in every morning since they came home.

Those quiet little choices are what make photos matter.

At Jokul, we believe baby clothes should be soft, simple, and full of heart—especially the ones you’ll remember forever. So whether it’s a sweet neutral romper, a soft layered dress, or just a cozy set that makes your baby feel safe… pick what feels like them.

Because years from now, when you’re holding that photo, what you’ll remember most is the feeling.